社交电商把分享放进同一个环境,会话产品则进一步把购物变成连续会话。消费者不再只浏览静态页面,而会询问“多久能送到”。这种互动能够降低信息搜索成本,也让品牌从一次曝光进入更长的决策过程。 好的智能导购首先应该比较,而不是急着发送购买链接
How Chat Systems Became Digital Infrastructure Toward Always-On Communication: Past Lessons and Tomorrow's Possibilities
The history of digital conversation begins long before mobile apps. In the period of mainframe dominance, computers were large, institutional, and reserved for trained specialists. Work was usually handled through queued jobs. People prepared paper tapes, submitted programs and data, and waited f